Most dealers and rep companies have offices, a storage area, and a small demo room to show off the products they represent. Arizona ETC sales representative RC Lurie flipped that dynamic upside-down and made every area of their […]
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Lighting up Cherry Blossom season with High End Systems
Each year, springtime in Japan brings the much awaited, spectacular display of cherry blossoms. The iconic pink blooms are anticipated by the entire nation and five years ago, High End Systems dealer Ushio Lighting Inc. saw an opportunity […]
A recipe to master: LED color mixing
There’s no doubt about it—LEDs are shaking up the industry as we know it. There is a lot to be excited about as venues make the transition from tungsten light sources to LED. One of the largest areas […]
Why your color picker lies to you…
Every other summer in Madison, WI, ETC hosts a week-long event of classes, networking, and fun for our dealers and reps. The keynote presentations this year included an interview with Fred Foster by The Lumen Brothers, as well […]
ETC climbs new heights at Jordan’s Furniture ropes course
ETC light fixtures have long lived in entertainment venues and retail spaces. Those two worlds collided as Jordan’s Furniture began building the world’s largest indoor ropes course as a part of its New Haven store. Bringing new meaning […]
Henry IV and the Source IV’s
As Tom Hanks shimmies into a fat suit for his first Los Angeles stage performance as Sir John Falstaff, lighting technicians Curtis Scheu and Ken Berry sit at an ETC Ion and run a final channel check for […]
Safety is a go in ETC’s factory
If you’ve been to ETC’s Middleton headquarters, you have already seen our entertainment lighting in action in what we fondly call Town Square. Wander deeper into the building, and you’ll find an equally impressive display of our architectural […]
Our New York demo room had a full house last night for Clifton Taylor's talk about lighting for dance. Keep an eye out for future talks and events; our New York office hosts them on the first Monday of every month. #ETCNYC #ETCNYCLightLab #LightingDesignNYC
#ETCGio @5 at work in the @foxtheatrestl (repost from @theatrewolf ) #lightingconsole #ETCEos #lightingprogramming
A festive display of winter projections have made their way on #theMART . ETC’s Mosaic ensures that the exterior lighting coordinates smoothly with the digital art. (Image courtesy of Obscura Digital) #architecturallighting #lightingcontrol #ETCMosaic #ETCgear #exteriorlighting #lightingproject
36 #ETCSourceFour #LED Series 2 fixtures set the stage for dancers in the explosive @ensalsate show. This installation was made possible by LD @milton_de_la_cruz and the @teatrocolsubsidio team. Thanks for sharing! #StageLighting #LightingDesign #TheatreLighting
