This month we continue our series of 50th anniversary blog posts with a look into the history of ETC SWAG. From the first pen that mocked ETC’s relaxed view on business in the 70s, to the current stock of 50th anniversary gear, ETC has been selling and giving out SWAG for decades.
FEATURED
It’s been a busy week of tradeshows for us! From Frankfurt to Las Vegas, Team ETC has been on the move, showcasing our newly launched products at industry tradeshows Prolight + Sound and NAB. Find out what the highlights were below.
This article appears in the2025 Spring issue of Protocol Magazine.
As a User Experience (or UX) Designer, people have always been at the core of my work. How we interact with media, the psychology behind how we understand and digest information, and how we work, create, and improve our lives...
Lighting and sound designers are often fiercely loyal to their control platform of choice; this concept is not better exemplified than in the work of Dutch lighting designer Pepijn van der Sanden. A true-blue fan of the ETC Hog platform, Pepijn is still an in-demand LD for tours and corporate...
Since 1975, ETC has always been dedicated to backing our products with the highest quality service and support. As the company expanded its product portfolio, user base, and global reach over the course of 50 years, education came forward as one of the central pillars of ETC's service philosophy.
ETC has improved century-old rigging technology through innovative engineering to encourage safer backstage environments. We found a way to make rigging safer and easier for staff to use and teach. Meet Prodigy Balance.
In the new ORF Center on Küniglberg, Vienna, the most modern technology was used to illuminate the multimedia Newsroom and ETC’s Austrian partner, Preworks was brought on board as an experienced consultant in the lighting industry. A large number of ETC fos/4 Fresnel spotlights were installed in...
Lighting Designer David Sexton employed High End Systems Ministar fixtures for Broadway Workshop productions of Head Over Heels and Beauty and The Beast, held in New York City’s Baruch Performing Arts Center. Funded through Project Broadway, Broadway Workshop produces full scale Main Stage youth...
Looking back over the past 50 years, ETC is proud to have made such an impact on the industries we serve. As we’ve grown, we’ve continued to be inspired by those who bring the arts to their communities. Whether you are lighting theatres, bridges, or aquariums… whether you’re working weekdays or...