Most dealers and rep companies have offices, a storage area, and a small demo room to show off the products they represent. Arizona ETC sales representative RC Lurie flipped that dynamic upside-down and made every area of their new 24,000-square-foot facility in Phoenix into a virtual demo room.
ETC debuted a brand new booth at this year’s Lightfair International tradeshow – an annual architectural lighting conference that was held last week at the Pennsylvania Convention Center in Philadelphia.
You might not realize that, in addition to entertainment lighting and controls, ETC has been manufacturing architectural lighting solutions for decades. In fact, ETC offers multiple lines of architectural control designed to cater to venues of all sizes. As you might imagine, our architectural...