Bruce Jordahl
Bruce joined the ETC family in 2017. A former magazine editor and journalist, Bruce also worked in marketing at High End Systems throughout the 1990’s, returning as a consultant in 2012. At ETC he covers marketing for the High End Systems product range, and pinch hits on projects for other company departments. Based in Austin, Bruce is a musician and budding record producer, and was nicknamed ‘the ETC musical director’ at Workshop 2018, a moniker he is now comfortable with. He has enjoyed a long side career performing at lighting industry events, loves to talk about his amazing grandchildren, and gets occasional points for sending banana nut bread to his co-workers.
As automated lighting technology entered the 21st century, moving yoke LED luminaires became the de facto choice for most designers and applications. While moving mirror fixtures are inherently larger and difficult to hide in a rig, they did afford a much longer optical path.
Well known for its annual folk music festival, Kerrville, Texas is also home to Impact Christian Fellowship. A growing, non-denominational house of worship, Impact’s services stand out for their message and their worship music. Weekly services, their ‘kids church’, and annual Vacation Bible School...
Miami University in Oxford, Ohio held its 16th Fashion and Design Program’s Fashion Show on April 30th, where High End Systems lighting offered beautiful illumination of the 75 student models on the catwalk.
All of the designers, models, and volunteer staff are students in the school’s fashion and...
Product training opportunities have increased significantly over the past several years as ETC continues to grow. Having recently celebrated its 45th year in business, ETC has gone from modest beginnings to become arguably the largest manufacturer of lighting and control products in the world....