Bruce Jordahl

Bruce Jordahl

Bruce joined the ETC family in 2017. A former magazine editor and journalist, Bruce also worked in marketing at High End Systems throughout the 1990’s, returning as a consultant in 2012. At ETC he covers marketing for the High End Systems product range, and pinch hits on projects for other company departments. Based in Austin, Bruce is a musician and budding record producer, and was nicknamed ‘the ETC musical director’ at Workshop 2018, a moniker he is now comfortable with. He has enjoyed a long side career performing at lighting industry events, loves to talk about his amazing grandchildren, and gets occasional points for sending banana nut bread to his co-workers.


Trio of Companies Turn Cincinnati Titanium

The Cincinnati live / special event market came back strong in 2023, and in a bold, calculated move for their future, three production companies in the area – MAC Productions, Cincy Entertainment Services, and Prestige AV - simultaneously decided to invest in Halcyon, the latest High End Systems...

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