Rachel Frederick

Rachel Frederick

Rachel has worked with ETC since 2007. She takes advantage of the limited warm months in Wisconsin by participating in outdoor activities like camping, paddle boarding, kayaking, and riding waterslides. She has several gardens that she swears she’ll be able to keep up with someday. And she enjoys stretchy things like new socks, yoga, and taffy. She writes a lot, she reads a lot and she plays with her kids a lot.

FEATURED

15 minutes of fame on the ETC marquee

 

Many of us dream of having our name up in lights and when you work at or visit ETC that becomes a very real possibility! International guests, fundraiser events, conferences, and college rivals all have a shot at getting their names on the ETC marquee. Milestone birthdays, retirements, and major...

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ETC

CUE 2019 – a weekend to remember

 

This was definitely a CUE to remember. Our pre-console training attendees made it into Madison on Wednesday with little issue, but that was one of the only predictable events over the next couple of days. Storms blew through the Midwest on Wednesday and Thursday causing flight after flight to be...

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FEATURED

Thinking inside the box as we grow at ETC

 

It’s been a season of growth and change at ETC. The Orlando office moved into a new space last September. The LA office moved into a new space in March. ETC France, our newest office, is up and running in Paris. There are also plans for updates to the Germany and UK offices in the coming years as...

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FEATURED

Relevé Spot – color that moves you

 

ETC has always valued color. In fact, we geek out on color so much around here that we’ve given a name to all of the stuff that goes into high-quality color creation: Color Integrity. With the launch of our most recent LED fixture, Relevé Spot, we thought it was the perfect time to take a deep...

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Source 4WRD

Earth Day: ETC Style

In 1969 a massive oil spill destroyed the coastline of Santa Barbara, California. In response, Gaylord Nelson, a US Senator from Wisconsin, was inspired to harness and redirect the energy of the young adults who, at the time, were protesting the Vietnam War. He knew that if he could get that same...

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ColorSource Spot

CYC Buyer’s Guide – Video

 

We here at ETC get a lot of questions about which cyc light to choose. (They’re all so great and honestly, it’s like asking to pick our favorite child!) We’ve found that it’s not a simple question to answer because there are a number of factors that play into the decision. It’s about your hanging...

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SPOTLIGHT

ETC lights Starbucks in Shanghai

 

Starbucks opened a new Reserve Roastery in Shanghai in December 2017. Situated in the city center of one of the busiest cities in China, the Shanghai shop is not only the second Starbucks Reserve Roastery in the world but also the world’s largest Starbucks location.

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