Many of us dream of having our name up in lights and when you work at or visit ETC that becomes a very real possibility! International guests, fundraiser events, conferences, and college rivals all have a shot at getting their names on the ETC marquee. Milestone birthdays, retirements, and major...
This was definitely a CUE to remember. Our pre-console training attendees made it into Madison on Wednesday with little issue, but that was one of the only predictable events over the next couple of days. Storms blew through the Midwest on Wednesday and Thursday causing flight after flight to be...
It’s been a season of growth and change at ETC. The Orlando office moved into a new space last September. The LA office moved into a new space in March. ETC France, our newest office, is up and running in Paris. There are also plans for updates to the Germany and UK offices in the coming years as...
ETC has always valued color. In fact, we geek out on color so much around here that we’ve given a name to all of the stuff that goes into high-quality color creation: Color Integrity. With the launch of our most recent LED fixture, Relevé Spot, we thought it was the perfect time to take a deep...
In 1969 a massive oil spill destroyed the coastline of Santa Barbara, California. In response, Gaylord Nelson, a US Senator from Wisconsin, was inspired to harness and redirect the energy of the young adults who, at the time, were protesting the Vietnam War. He knew that if he could get that same...
We here at ETC get a lot of questions about which cyc light to choose. (They’re all so great and honestly, it’s like asking to pick our favorite child!) We’ve found that it’s not a simple question to answer because there are a number of factors that play into the decision. It’s about your hanging...
We each have a past. Some more shady than others. And when it comes to the LEDs we use in ETC fixtures you might be surprised to learn where each comes from. Surprisingly, not a single one was created with theatrical lighting in mind.
Starbucks opened a new Reserve Roastery in Shanghai in December 2017. Situated in the city center of one of the busiest cities in China, the Shanghai shop is not only the second Starbucks Reserve Roastery in the world but also the world’s largest Starbucks location.
Every other summer in Madison, WI, ETC hosts a week-long event of classes, networking, and fun for our dealers and reps. The keynote presentations this year included an interview with Fred Foster by The Lumen Brothers, as well as an insightful look into color perception by industry consultant,...
Nicknamed the “Showplace of the Nation,” Radio City Music Hall is truly one of the most iconic entertainment venues in the US. When the stock market crashed in 1929, plans for an opera house fell through and John D. Rockefeller began looking for a way to turn the Manhattan property that now holds...