Rachel has worked with ETC since 2007. She takes advantage of the limited warm months in Wisconsin by participating in outdoor activities like camping, paddle boarding, kayaking, and riding waterslides. She has several gardens that she swears she’ll be able to keep up with someday. And she enjoys stretchy things like new socks, yoga, and taffy. She writes a lot, she reads a lot and she plays with her kids a lot.
ETC has always valued color. In fact, we geek out on color so much around here that we’ve given a name to all of the stuff that goes into high-quality color creation: Color Integrity. With the launch of our most recent LED fixture, Relevé Spot, we thought it was the perfect time to take a deep...
In 1969 a massive oil spill destroyed the coastline of Santa Barbara, California. In response, Gaylord Nelson, a US Senator from Wisconsin, was inspired to harness and redirect the energy of the young adults who, at the time, were protesting the Vietnam War. He knew that if he could get that same...
We here at ETC get a lot of questions about which cyc light to choose. (They’re all so great and honestly, it’s like asking to pick our favorite child!) We’ve found that it’s not a simple question to answer because there are a number of factors that play into the decision. It’s about your hanging...
We each have a past. Some more shady than others. And when it comes to the LEDs we use in ETC fixtures you might be surprised to learn where each comes from. Surprisingly, not a single one was created with theatrical lighting in mind.
Starbucks opened a new Reserve Roastery in Shanghai in December 2017. Situated in the city center of one of the busiest cities in China, the Shanghai shop is not only the second Starbucks Reserve Roastery in the world but also the world’s largest Starbucks location.
Every other summer in Madison, WI, ETC hosts a week-long event of classes, networking, and fun for our dealers and reps. The keynote presentations this year included an interview with Fred Foster by The Lumen Brothers, as well as an insightful look into color perception by industry consultant,...
Nicknamed the “Showplace of the Nation,” Radio City Music Hall is truly one of the most iconic entertainment venues in the US. When the stock market crashed in 1929, plans for an opera house fell through and John D. Rockefeller began looking for a way to turn the Manhattan property that now holds...
Twenty-five years ago the Source Four® fixture was launched at LDI. This past summer we asked you to send in photos of your Source Four fixtures at work in the field. You responded in overwhelming numbers!
There has been an increase in color in ETC’s Wisconsin offices over the course of the year. White breakrooms are now anything but. The large open space above the shipping department in Middleton’s headquarters building is no longer open. And large white walls are slowing being filled.
Until the fall of 2016, ETC’s Town Square was lit using 251 conventional fixtures. With the shift in lighting fixture technology, it was only a matter of time before the entire space would be modified to include ETC’s newer LED fixtures. Watch this time-lapse video as a small team performs the...
