Rachel Frederick

Rachel Frederick

Rachel has worked with ETC since 2007. She takes advantage of the limited warm months in Wisconsin by participating in outdoor activities like camping, paddle boarding, kayaking, and riding waterslides. She has several gardens that she swears she’ll be able to keep up with someday. And she enjoys stretchy things like new socks, yoga, and taffy. She writes a lot, she reads a lot and she plays with her kids a lot.

ColorSource Spot

CYC Buyer’s Guide – Video

 

We here at ETC get a lot of questions about which cyc light to choose. (They’re all so great and honestly, it’s like asking to pick our favorite child!) We’ve found that it’s not a simple question to answer because there are a number of factors that play into the decision. It’s about your hanging...

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SPOTLIGHT

ETC lights Starbucks in Shanghai

 

Starbucks opened a new Reserve Roastery in Shanghai in December 2017. Situated in the city center of one of the busiest cities in China, the Shanghai shop is not only the second Starbucks Reserve Roastery in the world but also the world’s largest Starbucks location.

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SPOTLIGHT

Why your color picker lies to you…

 

Every other summer in Madison, WI, ETC hosts a week-long event of classes, networking, and fun for our dealers and reps.  The keynote presentations this year included an interview with Fred Foster by The Lumen Brothers, as well as an insightful look into color perception by industry consultant,...

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FEATURED

Art at ETC: a behind-the-scenes look

 

There has been an increase in color in ETC’s Wisconsin offices over the course of the year. White breakrooms are now anything but. The large open space above the shipping department in Middleton’s headquarters building is no longer open. And large white walls are slowing being filled.

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incandescent

Town Square gets an LED makeover

 

Until the fall of 2016, ETC’s Town Square was lit using 251 conventional fixtures. With the shift in lighting fixture technology, it was only a matter of time before the entire space would be modified to include ETC’s newer LED fixtures. Watch this time-lapse video as a small team performs the...

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Source Four

Where were you in ’92?

 

In 1992 the first nicotine patch was introduced to stop smoking. The largest shopping mall in the US was constructed in Minnesota. A Few Good Men, The Bodyguard, and Reservoir Dogs hit the big screen, and Boyz II Men, Michael Jackson, and Nirvana were at the top of the charts. A shipping...

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CUE

We love Camp CUE!

 

CUE 2017, affectionately dubbed Camp CUE, wrapped up on Sunday, July 23rd after three full days of classes. 240 end users joined us downtown Madison for education, networking, and fun. This year we organized classes into one- and two-day-long tracks so attendees would have a more immersive,...

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