ETC Culture (3)

SPOTLIGHT

Theatre Tattoos Around the Industry

In an industry centered on the arts, it's no surprise that we've come across some amazing theatre tattoos and lighting themed ink over the years. Here, we've gathered tattoo submissions and stories from our fans. Thank you to everyone who contributed. We're inspired by you and your artists'...

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ETC

A peek inside the ETC swag bag

Swag has become an industry slang term to refer to promotional items, typically given away by vendors at trade shows and events to encourage attendees to visit their booth and to thank guests for their support. Since it is company branded, it also serves as a form of creative promotion in the...

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FEATURED

Art at ETC: a behind-the-scenes look

There has been an increase in color in ETC’s Wisconsin offices over the course of the year. White breakrooms are now anything but. The large open space above the shipping department in Middleton’s headquarters building is no longer open. And large white walls are slowing being filled.

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incandescent

Town Square gets an LED makeover

Until the fall of 2016, ETC’s Town Square was lit using 251 conventional fixtures. With the shift in lighting fixture technology, it was only a matter of time before the entire space would be modified to include ETC’s newer LED fixtures. Watch this time-lapse video as a small team performs the...

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