Italian fashion designer Donatella Versace once said, “The suit does not represent the businessman anymore. Nor does the loud shirt represent the rock star. The same man can now wear both.”
ETC Culture (3)
Walk into ETC’s Middleton headquarters and the first feature that will catch your eye is our marquee. Designed to emulate a theatrical city street, ETC’s Town Square provides a spectacular space to convene for meetings, mingle over lunch, and welcome visitors.
Swag has become an industry slang term to refer to promotional items, typically given away by vendors at trade shows and events to encourage attendees to visit their booth and to thank guests for their support. Since it is company branded, it also serves as a form of creative promotion in the...
There has been an increase in color in ETC’s Wisconsin offices over the course of the year. White breakrooms are now anything but. The large open space above the shipping department in Middleton’s headquarters building is no longer open. And large white walls are slowing being filled.
Until the fall of 2016, ETC’s Town Square was lit using 251 conventional fixtures. With the shift in lighting fixture technology, it was only a matter of time before the entire space would be modified to include ETC’s newer LED fixtures. Watch this time-lapse video as a small team performs the...
I’ll admit it, “Innovating Creativity” sounds like a bit of a marketing buzz phrase. But, I’ll also be one of the first to admit that it’s a concept we at ETC take to heart.
When ETC’s headquarters building opened in Middleton, Wisconsin in April of 2004, Fred Foster, ETC CEO, wanted to create a space where everyone would feel comfortable gathering together. The lobby, known as Town Square, is exactly that. It was designed and manufactured by Foster and has become an...