Starbucks opened a new Reserve Roastery in Shanghai in December 2017. Situated in the city center of one of the busiest cities in China, the Shanghai shop is not only the second Starbucks Reserve Roastery in the world but also the world’s largest Starbucks location.
Focuspoint is an ETC dealer in Estonia – and if the company name looks familiar, it’s because it was taken from a knob on the ETC Expression. As his company name suggests, founder Kalle Karindi runs a tight operation. “I am a one-man company with no plans to expand,” he laughs.
In this series, guest blogger Cory Pattak discusses Eos show file setup from his perspective as a freelance designer. In this post: Patch, Color Palettes and Beam Palettes.
In this series, guest blogger Cory Pattak discusses Eos show file setup from his perspective as a freelance designer. This week: Why is it helpful for a designer to show up for tech with their own Eos building blocks? How might a designer start an all-purpose template file that can be used show...
More nations were represented at the recent ETC International Workshop in Madison than at the World Cup of Football (soccer for you US fans).
Most dealers and rep companies have offices, a storage area, and a small demo room to show off the products they represent. Arizona ETC sales representative RC Lurie flipped that dynamic upside-down and made every area of their new 24,000-square-foot facility in Phoenix into a virtual demo room.
Each year, springtime in Japan brings the much awaited, spectacular display of cherry blossoms. The iconic pink blooms are anticipated by the entire nation and five years ago, High End Systems dealer Ushio Lighting Inc. saw an opportunity and proposed the idea to illuminate the cherry trees in...
Every other summer in Madison, WI, ETC hosts a week-long event of classes, networking, and fun for our dealers and reps. The keynote presentations this year included an interview with Fred Foster by The Lumen Brothers, as well as an insightful look into color perception by industry consultant,...
ETC light fixtures have long lived in entertainment venues and retail spaces. Those two worlds collided as Jordan’s Furniture began building the world’s largest indoor ropes course as a part of its New Haven store.
As Tom Hanks shimmies into a fat suit for his first Los Angeles stage performance as Sir John Falstaff, lighting technicians Curtis Scheu and Ken Berry sit at an ETC Ion and run a final channel check for the opening of Henry IV. Performed in the sylvan setting of the Japanese Gardens at the West...
