If you’ve been to ETC’s Middleton headquarters, you have already seen our entertainment lighting in action in what we fondly call Town Square. Wander deeper into the building, and you’ll find an equally impressive display of our architectural lighting in the factory.
Italian fashion designer Donatella Versace once said, “The suit does not represent the businessman anymore. Nor does the loud shirt represent the rock star. The same man can now wear both.”
Walk into ETC’s Middleton headquarters and the first feature that will catch your eye is our marquee. Designed to emulate a theatrical city street, ETC’s Town Square provides a spectacular space to convene for meetings, mingle over lunch, and welcome visitors.
Hot on the heels of a successful USITT, we packed our bags, loaded the trucks and made our way to Germany for the Prolight + Sound tradeshow in Frankfurt (April 10-13). Here are a few highlights from the show floor and beyond…
Swag has become an industry slang term to refer to promotional items, typically given away by vendors at trade shows and events to encourage attendees to visit their booth and to thank guests for their support. Since it is company branded, it also serves as a form of creative promotion in the...
Couldn’t make it to Vegas this year for LDI? Now that the Thanksgiving turkey has settled in our collective stomachs, here’s a recap of highlights from the show floor…
Twenty-five years ago the Source Four® fixture was launched at LDI. This past summer we asked you to send in photos of your Source Four fixtures at work in the field. You responded in overwhelming numbers!
There has been an increase in color in ETC’s Wisconsin offices over the course of the year. White breakrooms are now anything but. The large open space above the shipping department in Middleton’s headquarters building is no longer open. And large white walls are slowing being filled.
Until the fall of 2016, ETC’s Town Square was lit using 251 conventional fixtures. With the shift in lighting fixture technology, it was only a matter of time before the entire space would be modified to include ETC’s newer LED fixtures. Watch this time-lapse video as a small team performs the...
In 1992 the first nicotine patch was introduced to stop smoking. The largest shopping mall in the US was constructed in Minnesota. A Few Good Men, The Bodyguard, and Reservoir Dogs hit the big screen, and Boyz II Men, Michael Jackson, and Nirvana were at the top of the charts. A shipping...
