The World Expo in Dubai has returned with over 200 participants taking part and presenting their latest and greatest innovations and technology on a variety of pavilions. ETC products are installed in several of the pavilions in the Expo which, after being delayed by the pandemic, has opened the...
Today we take a look back at the history of PENKO Engineering B.V. and where it all began. The company which has been a part of the global ETC Inc. group for over 17 years, originally started as a trading business which sold weighing equipment. Today however, PENKO delivers a range of customized...
ETC’s logo has evolved through the years. While it started as a college project, it soon shifted into something very artistic and intentional. There have been a handful of iterations through the years, but you’ll see that many of the original elements still remain over 40 years later.
Pink Floyd could never be accused of half-hearted productions. In the mid-seventies when their contemporaries were still using carousel projectors, they created a 32-foot-diameter circular screen lit by two 10,000-watt Xenon 35 mm projectors with custom lenses ground in France. When other bands...
The National Museum of the United States Army tells the story of more than 245 years of Army history. Much of the information throughout the exhibits is relayed through the eyes of American soldiers. From macro-scale artifacts to immersive A/V presentations, the museum required sophisticated and...
Today we’d like to introduce you to the latest office space of ETC France! The team officially moved into a brand new building in Saint Denis, a northern suburb of Paris, early last year. When you walk into the office you can instantly see just how spacious it is: at 1400 m2, the modern space is...
A great salesperson, the late Stan Schwartz of Rosco, once said, “Nothing happens until someone sells something.” Some of the most innovative inventions failed because there was nobody to sell them!
The word “iconic” is often used to describe the natural amphitheater in the grounds of Stanford University. Joan Baez, The Grateful Dead and Crosby Stills and Nash are a small sampling of the seminal acts of the ‘60s who performed on what some call “that hallowed stage.” Opened in 1937, Frost...
Leonardo Benetollo is an Italian lighting designer and owner of Pro Service SNC, a company specializing in technical installations for dance and theatre. His talent and experience in the dance arena make him one of the most sought-after professionals in his field. Leonardo has long been linked to...
ETC founder Fred Foster instilled his passion for education in the company’s corporate philosophy early on. For over 20 years, ETC has facilitated career growth for lighting students through its Fred Foster Student Mentorship Program; a program that helps Fred’s spirit of giving live on.
