Team ETC and High End is settling back in after a flurry of activities at LDI this weekend…
Quinn Wirth
Quinn joined ETC in 2018 with a background in marketing for K-12 and higher education. Studying English in college and tutoring writing across the curriculum fostered her passion for words and weakness for puns. When she’s not writing, she’s likely watching horror movies with her husband or plugging away at her goal of reading 50 books each year. A Wisconsin local, she loves seeing ETC products at work in Madison-area venues she has frequented throughout her life.
There’s no doubt about it—LEDs are shaking up the industry as we know it. There is a lot to be excited about as venues make the transition from tungsten light sources to LED. One of the largest areas of impact is color capabilities.
ETC light fixtures have long lived in entertainment venues and retail spaces. Those two worlds collided as Jordan’s Furniture began building the world’s largest indoor ropes course as a part of its New Haven store.
If you’ve been to ETC’s Middleton headquarters, you have already seen our entertainment lighting in action in what we fondly call Town Square. Wander deeper into the building, and you’ll find an equally impressive display of our architectural lighting in the factory.
Italian fashion designer Donatella Versace once said, “The suit does not represent the businessman anymore. Nor does the loud shirt represent the rock star. The same man can now wear both.”
Walk into ETC’s Middleton headquarters and the first feature that will catch your eye is our marquee. Designed to emulate a theatrical city street, ETC’s Town Square provides a spectacular space to convene for meetings, mingle over lunch, and welcome visitors.