--- title: Focus on Italy - et cetera... description: This month is a particularly busy and exciting one for ETC in Italy, with Music Inside Rimini, the Eurovision Song Contest and Showlight on the cards. image: https://blog.etcconnect.com/hubfs/Imported_Blog_Media/Italy-flag-750x500.jpg --- - [ETCCONNECT](https://etcconnect.com/) - [ABOUT](https://blog.etcconnect.com/about) - [AUTHORS](https://blog.etcconnect.com/blog-authors) - [CONTACT](https://blog.etcconnect.com/contact) [Follow us on Facebook](https://www.facebook.com/ElectronicTheatreControls) [Follow us on Instagram](https://www.instagram.com/ElectronicTheatreControls) [Follow us on LinkedIn](https://www.linkedin.com/company/electronic-theatre-controls) [Follow us on LinkedIn](https://www.youtube.com/user/ETCVideoLibrary) [![EtCetera_319x104](https://blog.etcconnect.com/hs-fs/hubfs/EtCetera_319x104.png?width=319&height=104&name=EtCetera_319x104.png "EtCetera_319x104")](https://blog.etcconnect.com) [![ETC Blog](https://blog.etcconnect.com/hs-fs/hubfs/EtCetera_319x104.png?width=319&height=104&name=EtCetera_319x104.png "ETC Blog")](https://blog.etcconnect.com) - [SPOTLIGHT](https://blog.etcconnect.com/tag/spotlight) - [ETC CULTURE](https://blog.etcconnect.com/tag/etc-culture) - [GEAR](https://blog.etcconnect.com/tag/gear) - [LEARN](https://blog.etcconnect.com/tag/learn) - [ODDS & ENDS](https://blog.etcconnect.com/tag/odds-ends) - [BRIGHT IDEAS](https://blog.etcconnect.com/tag/bright-ideas) Search ## [![blog-header](https://blog.etcconnect.com/hs-fs/hubfs/blog-header.png?width=476&height=155&name=blog-header.png "blog-header")](https://www.etcconnect.com) [Follow us on Facebook](https://www.facebook.com/ElectronicTheatreControls) [Follow us on Instagram](https://www.instagram.com/ElectronicTheatreControls) [Follow us on LinkedIn](https://www.linkedin.com/company/electronic-theatre-controls) [Follow us on LinkedIn](https://www.youtube.com/user/ETCVideoLibrary) [✕](https://blog.etcconnect.com/2017/05/focus-on-italy#gwen-offcanvas-primary) - [SPOTLIGHT](https://blog.etcconnect.com/tag/spotlight) - [ETC CULTURE](https://blog.etcconnect.com/tag/etc-culture) - [GEAR](https://blog.etcconnect.com/tag/gear) - [LEARN](https://blog.etcconnect.com/tag/learn) - [ODDS & ENDS](https://blog.etcconnect.com/tag/odds-ends) - [BRIGHT IDEAS](https://blog.etcconnect.com/tag/bright-ideas) # Focus on Italy ![Katherine Stamp](https://blog.etcconnect.com/hs-fs/hubfs/Blog%20Images/katherine.png?width=34&height=34&name=katherine.png)By [Katherine Stamp](https://blog.etcconnect.com/author/katherine-stamp) 9 May 2017 ![](https://blog.etcconnect.com/hubfs/Imported_Blog_Media/Italy-flag-750x500.jpg)   This month is a particularly busy and exciting one for ETC in Italy. Let’s take a look at what’s happening. ### **Music Inside Rimini** A team from ETC’s various European offices is assembling on the glorious east coast of Italy for [Music Inside Rimini](https://en.musicinsiderimini.it/). This three-day event covers aspects of music, technology, light, sound and video. As well as your typical tradeshow booths, visitors can attend an abundance of live shows, product demonstrations, presentations and training sessions**. ** ![ETC booth - Music Inside Rimini 2017](https://blog.etcconnect.com/hs-fs/hubfs/Imported_Blog_Media/IMG_1511-1024x654.jpg?width=750&height=479&name=IMG_1511-1024x654.jpg) The ETC booth at Music Inside Rimini 2017 It’s not the first time we’ve been a part of Music Inside Rimini. Last year, in addition to hosting a product showcase area in the exhibition hall, we participated in the ‘Live You Play’ segment of the event. For this unconventional product demonstration, on a dedicated stage we explored the remarkable interaction between light and dance, with the help of the acclaimed lighting designer [A.J. Weissbard](https://www.ajweissbard.com/) and a team of talented dancers and musicians. Our friends at [Link](https://www.linkusa-inc.com/) kindly filmed the performances – you can check them out below.     ### **Eurovision Song Contest** To the uninitiated, the [Eurovision Song Contest](https://eurovision.tv/) can seem a mystifying cultural anomaly. In short, it’s the Olympics meets American Idol. More specifically, it’s an annual song contest where the countries of Europe send a song and performer to compete, and they all vote for a winner. A staggering 180 million people tune in for this live extravaganza of multicultural entertainment. [![King Kong supports Italy](https://blog.etcconnect.com/hs-fs/hubfs/Imported_Blog_Media/King-Kong-251x350.jpg?width=251&height=350&name=King-Kong-251x350.jpg)](https://blog.etcconnect.com/2017/01/town-square-story) There’s no doubt Town Square’s King Kong will be rooting for Francesco So, you may be thinking “Okay, I’m with you, but what does that have to do with ETC and Italy?” Well, this year, we have a member of the extended ETC family taking part in the competition. Representing Italy is singer-songwriter Francesco Gabbani, a first cousin of ETC’s regional sales manager for Southeast Europe, Davide Gabbani. Francesco’s song, *Occidentali’s Karma*, is a tongue-in-cheek reflection on the attraction that Western people have for the spirituality of oriental cultures. The inspiration comes from a book by British zoologist and ethologist Desmond Morris, *The Naked Ape*. In his performance Francesco dances with an ape, which is not only a unique selling point but also tells [the story of the song](https://eurovision.tv/). It’s a catchy tune with a fun dance routine, you can take a look for yourself here:     Needless to say, we’re keeping our fingers crossed for Francesco! *In the U.S., the 2017 Grand Final will air live on the Logo television network on Saturday, May 13th at 12:00pm PDT.* ### **Showlight** A little later this month, a group of ETC representatives will be heading over to Florence for the Showlight Quadrennial. Organized specifically for lighting professionals by lighting professionals, this unique and much-loved event promises to be an entertaining and informative few days. ETC will have a booth in the small-scale exhibition that runs alongside a program of presentations and networking events. If you’ll be in Florence for Showlight, please do come over and say hello to our team. Showlight 2017 will take place in Florence, Italy, May 20th to 23rd. For further details and registration, visit [www.showlight.org](https://www.showlight.org/). - - - 0 [#Eos](https://blog.etcconnect.com/tag/eos) [#Source Four LED](https://blog.etcconnect.com/tag/source-four-led) [#Source Four LED fixtures](https://blog.etcconnect.com/tag/source-four-led-fixtures) [#Gio](https://blog.etcconnect.com/tag/gio) [#Tradeshow](https://blog.etcconnect.com/tag/tradeshow) [#TV](https://blog.etcconnect.com/tag/tv) [#Creativity](https://blog.etcconnect.com/tag/creativity) [#TOWN SQUARE](https://blog.etcconnect.com/tag/town-square) [#ODDS & ENDS](https://blog.etcconnect.com/tag/odds-ends) [#ColorSource](https://blog.etcconnect.com/tag/colorsource) [#tradeshows](https://blog.etcconnect.com/tag/tradeshows) [#Italy](https://blog.etcconnect.com/tag/italy) [#Dance](https://blog.etcconnect.com/tag/dance) [#conference](https://blog.etcconnect.com/tag/conference) ### JK Design Group: Still making the magic come true [Previous article](https://blog.etcconnect.com/2017/05/jk-design-group-still-making-magic-come-true) ### Defending the integrity of a theater: Josephine Marquez on the craft of consulting [Next article](https://blog.etcconnect.com/2017/05/josephine-marquez-explains-the-craft-of-theater-consulting) [Katherine Stamp](https://blog.etcconnect.com/author/katherine-stamp) ![Katherine Stamp](https://blog.etcconnect.com/hs-fs/hubfs/Blog%20Images/katherine.png?width=180&height=180&name=katherine.png) Katherine joined ETC in 2016 with a background in entertainment technology marketing. Although based out of the London office, she currently resides on the fringe of Sherwood Forest, famous for the legend of Robin Hood. Katherine enjoys traveling, reading, walking, theme parks and live music. She’s also a qualified hypnotherapist – but don’t let that scare you! #### You may also like [![](https://blog.etcconnect.com/hubfs/Imported_Blog_Media/ETC-Source-Four-sml-750x500.jpg)](https://blog.etcconnect.com/2017/04/source-four-nearly-25-years-and-still-going-strong) [Source Four LED](https://blog.etcconnect.com/tag/source-four-led) ### [The Source Four: Nearly 25 years and still going strong](https://blog.etcconnect.com/2017/04/source-four-nearly-25-years-and-still-going-strong) By [Katherine Stamp](https://blog.etcconnect.com/author/katherine-stamp) 13-Apr-2017 [Source Four](https://www.etcconnect.com/Products/Lighting-Fixtures/Source-Four/)is the most popular brand of lighting fixtures in the industry, with more than 3.5 million units sold since the tungsten model was first introduced at the [LDI tradeshow](https://www.ldishow.com) in 1992. In a... [Read More](https://blog.etcconnect.com/2017/04/source-four-nearly-25-years-and-still-going-strong) [![](https://blog.etcconnect.com/hubfs/Imported_Blog_Media/Paradigm_family-750x500.jpg)](https://blog.etcconnect.com/2017/04/video-intro-to-paradigm) [ISE](https://blog.etcconnect.com/tag/ise) ### [Video: An intro to Paradigm architectural solutions](https://blog.etcconnect.com/2017/04/video-intro-to-paradigm) By [Katherine Stamp](https://blog.etcconnect.com/author/katherine-stamp) 28-Apr-2017 You might not realize that, in addition to entertainment lighting and controls, ETC has been manufacturing architectural lighting solutions for decades. In fact, ETC offers multiple lines of... [Read More](https://blog.etcconnect.com/2017/04/video-intro-to-paradigm) [![](https://blog.etcconnect.com/hubfs/Imported_Blog_Media/140-4066_IMG-750x500.jpg)](https://blog.etcconnect.com/2017/01/etc-intern-interview-michael-lichter) [Rigging](https://blog.etcconnect.com/tag/rigging) ### [ETC Intern Interview – Michael Lichter](https://blog.etcconnect.com/2017/01/etc-intern-interview-michael-lichter) By [Katherine Stamp](https://blog.etcconnect.com/author/katherine-stamp) 10-Jan-2017 *Starring in the first in our ‘Intern Interview’ series is former ETC intern, Michael Lichter. Now a senior technical product manager for ETC, Michael has played an active role in the development of...* [Read More](https://blog.etcconnect.com/2017/01/etc-intern-interview-michael-lichter) - [ETCCONNECT](https://etcconnect.com/) - [About](https://blog.etcconnect.com/about) - [Authors](https://blog.etcconnect.com/blog-authors) - [Links](https://blog.etcconnect.com/links) - [Contact us](https://blog.etcconnect.com/contact) [Privacy Policy & Legal Notices](https://www.etcconnect.com/Privacy-Policy-Terms-of-Use-and-Acceptable-Use.aspx) [CA Transparency Act & Transparency in Coverage](https://www.etcconnect.com/About/California-Supply-Chain-Transparency-Act.aspx) [Do Not Share My Personal Info](https://www.etcconnect.com/Do-Not-Share-My-Personal-Info/) [CA Privacy Rights](https://www.etcconnect.com/CA-Privacy-Rights/) ![ETC blog](https://blog.etcconnect.com/hubfs/ETC-logo_footer-wh.png)   ![ETC 50 anniversary](https://www.etcconnect.com/uploadedimages/Main_Site/Images/50yr_160x80.png "ETC 50 anniversary") [![ETC social networks](https://www.etcconnect.com/uploadedFiles/Main_Site/Images/social_Footer.png "ETC social networks")](https://www.etcconnect.com/Get-connected.aspx) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Katherine Stamp", "url" : "https://blog.etcconnect.com/author/katherine-stamp" }, "dateModified" : "2022-11-09T17:54:51.039Z", "datePublished" : "2017-05-09T05:00:00.000Z", "headline" : "Focus on Italy - et cetera...", "image" : [ "https://blog.etcconnect.com/hubfs/Imported_Blog_Media/Italy-flag-750x500.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.etcconnect.com/2017/05/focus-on-italy", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.etcconnect.com/hubfs/Logos%20-%20Icons%20-%20Design%20Elements/ETC_4c.png" }, "name" : "ETC" } } ```