--- title: et cetera... a blog of bright ideas from ETC | Paradigm (2) description: Paradigm | Home to ideas, tips, interviews, news, views and all kinds of other stuff related to ETC, its products, customers, and the industry in general. (2) image: https://blog.etcconnect.com/hubfs/Logos%20-%20Icons%20-%20Design%20Elements/ETC_4c-1.png --- - [ETCCONNECT](https://etcconnect.com/) - [ABOUT](https://blog.etcconnect.com/about) - [AUTHORS](https://blog.etcconnect.com/blog-authors) - [CONTACT](https://blog.etcconnect.com/contact) [Follow us on Facebook](https://www.facebook.com/ElectronicTheatreControls) [Follow us on Instagram](https://www.instagram.com/ElectronicTheatreControls) [Follow us on LinkedIn](https://www.linkedin.com/company/electronic-theatre-controls) [Follow us on LinkedIn](https://www.youtube.com/user/ETCVideoLibrary) [![EtCetera\_319x104](https://blog.etcconnect.com/hs-fs/hubfs/EtCetera_319x104.png?width=319&height=104&name=EtCetera_319x104.png "EtCetera_319x104")](https://blog.etcconnect.com) [![ETC Blog](https://blog.etcconnect.com/hs-fs/hubfs/EtCetera_319x104.png?width=319&height=104&name=EtCetera_319x104.png "ETC Blog")](https://blog.etcconnect.com) - [SPOTLIGHT](https://blog.etcconnect.com/tag/spotlight) - [ETC CULTURE](https://blog.etcconnect.com/tag/etc-culture) - [GEAR](https://blog.etcconnect.com/tag/gear) - [LEARN](https://blog.etcconnect.com/tag/learn) - [ODDS & ENDS](https://blog.etcconnect.com/tag/odds-ends) - [BRIGHT IDEAS](https://blog.etcconnect.com/tag/bright-ideas) Search ## [![blog-header](https://blog.etcconnect.com/hs-fs/hubfs/blog-header.png?width=476&height=155&name=blog-header.png "blog-header")](https://www.etcconnect.com) [Follow us on Facebook](https://www.facebook.com/ElectronicTheatreControls) [Follow us on Instagram](https://www.instagram.com/ElectronicTheatreControls) [Follow us on LinkedIn](https://www.linkedin.com/company/electronic-theatre-controls) [Follow us on LinkedIn](https://www.youtube.com/user/ETCVideoLibrary) [✕](https://blog.etcconnect.com/tag/paradigm/page/2#gwen-offcanvas-primary) - [SPOTLIGHT](https://blog.etcconnect.com/tag/spotlight) - [ETC CULTURE](https://blog.etcconnect.com/tag/etc-culture) - [GEAR](https://blog.etcconnect.com/tag/gear) - [LEARN](https://blog.etcconnect.com/tag/learn) - [ODDS & ENDS](https://blog.etcconnect.com/tag/odds-ends) - [BRIGHT IDEAS](https://blog.etcconnect.com/tag/bright-ideas) # Paradigm (2) [![](https://blog.etcconnect.com/hubfs/Imported_Blog_Media/NordicHeritageMuseum_SeattleWA_09262018_001-750x480.jpg)](https://blog.etcconnect.com/2018/11/seattles-nordic-heritage-museum-a-shadowless-light) [SPOTLIGHT](https://blog.etcconnect.com/tag/spotlight) ### [Seattle’s Nordic Heritage Museum – A Shadowless Light](https://blog.etcconnect.com/2018/11/seattles-nordic-heritage-museum-a-shadowless-light) By [Marshall Bissett](https://blog.etcconnect.com/author/marshall-bissett) 13-Nov-2018 Seattle’s recently-opened [Nordic Heritage Museum](https://nordicmuseum.org/) celebrates the culture of all five Nordic countries: Denmark, Iceland, Norway, Sweden, and Finland. [Read More](https://blog.etcconnect.com/2018/11/seattles-nordic-heritage-museum-a-shadowless-light) [![](https://blog.etcconnect.com/hubfs/Imported_Blog_Media/After-Inside-Neuhaus-Theatre-2-750x500.jpeg)](https://blog.etcconnect.com/2018/10/keep-your-etc-system-afloat-after-heavy-storms) [Eos](https://blog.etcconnect.com/tag/eos) ### [Keep your ETC system afloat after heavy storms](https://blog.etcconnect.com/2018/10/keep-your-etc-system-afloat-after-heavy-storms) By [Guest Blogger](https://blog.etcconnect.com/author/guest-blogger) 9-Oct-2018 When a hurricane strikes, the strong storms often cause nasty electrical interferences, failures, brown outs, spikes, and more. To be extra prepared in your theatre, house of worship, business center, or wherever you happen to use ETC equipment, we recommend backing up and saving your show files... [Read More](https://blog.etcconnect.com/2018/10/keep-your-etc-system-afloat-after-heavy-storms) [![](https://blog.etcconnect.com/hubfs/Imported_Blog_Media/Starbucks2_ETC-e1538408051145-750x500.jpg)](https://blog.etcconnect.com/2018/10/etc-lights-starbucks-in-shanghai) [SPOTLIGHT](https://blog.etcconnect.com/tag/spotlight) ### [ETC lights Starbucks in Shanghai](https://blog.etcconnect.com/2018/10/etc-lights-starbucks-in-shanghai) By [Rachel Frederick](https://blog.etcconnect.com/author/rachel-frederick) 3-Oct-2018 Starbucks opened a new Reserve Roastery in Shanghai in December 2017. Situated in the city center of one of the busiest cities in China, the Shanghai shop is not only the second Starbucks Reserve Roastery in the world but also the world’s largest Starbucks location. [Read More](https://blog.etcconnect.com/2018/10/etc-lights-starbucks-in-shanghai) [![](https://blog.etcconnect.com/hubfs/Imported_Blog_Media/RCLurie-Lobby-PhotobyKevinKorczyk-1200px-750x500.jpg)](https://blog.etcconnect.com/2018/08/rc-lurie-outfits-new-hq-with-etc-controls) [Architectural control](https://blog.etcconnect.com/tag/architectural-control) ### [RC Lurie outfits new HQ with ETC controls](https://blog.etcconnect.com/2018/08/rc-lurie-outfits-new-hq-with-etc-controls) By [Marshall Bissett](https://blog.etcconnect.com/author/marshall-bissett) 22-Aug-2018 Most dealers and rep companies have offices, a storage area, and a small demo room to show off the products they represent.  Arizona ETC sales representative [RC Lurie](https://www.rclurie.com) flipped that dynamic upside-down and made every area of their new 24,000-square-foot facility in Phoenix into a virtual demo room. [Read More](https://blog.etcconnect.com/2018/08/rc-lurie-outfits-new-hq-with-etc-controls) [![](https://blog.etcconnect.com/hubfs/Imported_Blog_Media/Sunday_In_The_Park_With_George__Guthrie_6-17_225-750x500.jpg)](https://blog.etcconnect.com/2017/08/etc-paints-the-stage-at-the-guthrie) [Eos](https://blog.etcconnect.com/tag/eos) ### [ETC paints the stage at the Guthrie](https://blog.etcconnect.com/2017/08/etc-paints-the-stage-at-the-guthrie) By [Marshall Bissett](https://blog.etcconnect.com/author/marshall-bissett) 15-Aug-2017 There are moments in theatrical lighting when artistic vision is perfectly supported by current technology. [Read More](https://blog.etcconnect.com/2017/08/etc-paints-the-stage-at-the-guthrie) [![](https://blog.etcconnect.com/hubfs/Imported_Blog_Media/Paradigm_family-750x500.jpg)](https://blog.etcconnect.com/2017/04/video-intro-to-paradigm) [ISE](https://blog.etcconnect.com/tag/ise) ### [Video: An intro to Paradigm architectural solutions](https://blog.etcconnect.com/2017/04/video-intro-to-paradigm) By [Katherine Stamp](https://blog.etcconnect.com/author/katherine-stamp) 28-Apr-2017 You might not realize that, in addition to entertainment lighting and controls, ETC has been manufacturing architectural lighting solutions for decades. In fact, ETC offers multiple lines of architectural control designed to cater to venues of all sizes. As you might imagine, our architectural... [Read More](https://blog.etcconnect.com/2017/04/video-intro-to-paradigm) [![](https://blog.etcconnect.com/hubfs/Imported_Blog_Media/console_training.jpg)](https://blog.etcconnect.com/2017/02/david-fox-emphasizes-the-craft-in-stagecraft) [Paradigm](https://blog.etcconnect.com/tag/paradigm) ### [David Fox emphasizes the “craft” in stagecraft](https://blog.etcconnect.com/2017/02/david-fox-emphasizes-the-craft-in-stagecraft) By [Rachel Frederick](https://blog.etcconnect.com/author/rachel-frederick) 2-Feb-2017 Education has been at the center of every industry job David Fox has ever held. Starting with his time as an ETC dealer where he trained end users, through his days at UCLA teaching grad and undergrad students how to find their way around a lighting rig, and on to ETC- first in phone support and... 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