--- title: "Video: an intro to Paradigm architectural solutions - et cetera..." description: For those of you who aren’t familiar with our Unison Paradigm architectural solutions, we have an introductory video to share with you. image: https://blog.etcconnect.com/hubfs/Imported_Blog_Media/Paradigm_family-750x500.jpg --- - [ETCCONNECT](https://etcconnect.com/) - [ABOUT](https://blog.etcconnect.com/about) - [AUTHORS](https://blog.etcconnect.com/blog-authors) - [CONTACT](https://blog.etcconnect.com/contact) [Follow us on Facebook](https://www.facebook.com/ElectronicTheatreControls) [Follow us on Instagram](https://www.instagram.com/ElectronicTheatreControls) [Follow us on LinkedIn](https://www.linkedin.com/company/electronic-theatre-controls) [Follow us on LinkedIn](https://www.youtube.com/user/ETCVideoLibrary) [![EtCetera\_319x104](https://blog.etcconnect.com/hs-fs/hubfs/EtCetera_319x104.png?width=319&height=104&name=EtCetera_319x104.png "EtCetera_319x104")](https://blog.etcconnect.com) [![ETC Blog](https://blog.etcconnect.com/hs-fs/hubfs/EtCetera_319x104.png?width=319&height=104&name=EtCetera_319x104.png "ETC Blog")](https://blog.etcconnect.com) - [SPOTLIGHT](https://blog.etcconnect.com/tag/spotlight) - [ETC CULTURE](https://blog.etcconnect.com/tag/etc-culture) - [GEAR](https://blog.etcconnect.com/tag/gear) - [LEARN](https://blog.etcconnect.com/tag/learn) - [ODDS & ENDS](https://blog.etcconnect.com/tag/odds-ends) - [BRIGHT IDEAS](https://blog.etcconnect.com/tag/bright-ideas) Search ## [![blog-header](https://blog.etcconnect.com/hs-fs/hubfs/blog-header.png?width=476&height=155&name=blog-header.png "blog-header")](https://www.etcconnect.com) [Follow us on Facebook](https://www.facebook.com/ElectronicTheatreControls) [Follow us on Instagram](https://www.instagram.com/ElectronicTheatreControls) [Follow us on LinkedIn](https://www.linkedin.com/company/electronic-theatre-controls) [Follow us on LinkedIn](https://www.youtube.com/user/ETCVideoLibrary) [✕](https://blog.etcconnect.com/2017/04/video-intro-to-paradigm#gwen-offcanvas-primary) - [SPOTLIGHT](https://blog.etcconnect.com/tag/spotlight) - [ETC CULTURE](https://blog.etcconnect.com/tag/etc-culture) - [GEAR](https://blog.etcconnect.com/tag/gear) - [LEARN](https://blog.etcconnect.com/tag/learn) - [ODDS & ENDS](https://blog.etcconnect.com/tag/odds-ends) - [BRIGHT IDEAS](https://blog.etcconnect.com/tag/bright-ideas) # Video: An intro to Paradigm architectural solutions ![Katherine Stamp](https://blog.etcconnect.com/hs-fs/hubfs/Blog%20Images/katherine.png?width=34&height=34&name=katherine.png)By [Katherine Stamp](https://blog.etcconnect.com/author/katherine-stamp) 28 Apr 2017 ![](https://blog.etcconnect.com/hubfs/Imported_Blog_Media/Paradigm_family-750x500.jpg)   You might not realize that, in addition to entertainment lighting and controls, ETC has been manufacturing architectural lighting solutions for decades. In fact, ETC offers multiple lines of architectural control designed to cater to venues of all sizes. As you might imagine, our architectural lighting systems are often found in theaters, controlling, for example, worklights, houselights, and lighting in foyer and bar areas. You might be more surprised to discover that our architectural products are also installed in museums, houses of worship and TV studios around the globe; on cruise ships; and in some of the world’s largest and most famous theme parks, providing park-wide control. For those of you who aren’t familiar with our architectural solutions – but would like to know a little more – we have an introductory video to share with you. Filmed at the recent ISE tradeshow in Amsterdam, Graham Parker from our London office presents an overview of the visionary [Unison® Paradigm](https://www.etcconnect.com/Products/Architectural-Systems/Paradigm/)[®](https://www.etcconnect.com/Products/Architectural-Systems/Paradigm/) system from ETC, which fuses architectural lighting control advances with entertainment lighting control technology. [![Graham Parker Paradigm video](https://blog.etcconnect.com/hs-fs/hubfs/Imported_Blog_Media/Graham-Parker-video-play-768x432.jpg?width=750&height=422&name=Graham-Parker-video-play-768x432.jpg)](https://www.inavateonthenet.net/products/article/etc-demonstrate-unison-paradigm-lighting-control) Graham Parker demonstrates the flexibility and user-friendly interface of ETC’s Unison Paradigm lighting control system used in applications from office complexes to theme parks. For further details about all of our architectural systems, visit [etcconnect.com](https://www.etcconnect.com/Products/Architectural-Systems/). *Want to see more blog posts about our other lesser-known products? Send your requests to us at [blog@etcconnect.com](mailto:blog@etcconnect.com).* - - - 0 [#ISE](https://blog.etcconnect.com/tag/ise) [#Architectural control](https://blog.etcconnect.com/tag/architectural-control) [#Control](https://blog.etcconnect.com/tag/control) [#Unison Paradigm controllers](https://blog.etcconnect.com/tag/unison-paradigm-controllers) [#Paradigm](https://blog.etcconnect.com/tag/paradigm) [#Video](https://blog.etcconnect.com/tag/video) [#GEAR](https://blog.etcconnect.com/tag/gear) [#Theme parks](https://blog.etcconnect.com/tag/theme-parks) ### Vintage lighting control photos you didn’t know you needed in your life [Previous article](https://blog.etcconnect.com/2017/05/vintage-lighting-control-photos-you-didnt-know-you-needed-in-your-life) ### Eos on Broadway: Chocolate and Magic Sheets [Next article](https://blog.etcconnect.com/2017/04/eos-broadway-charlie-chocolate-factory) [Katherine Stamp](https://blog.etcconnect.com/author/katherine-stamp) ![Katherine Stamp](https://blog.etcconnect.com/hs-fs/hubfs/Blog%20Images/katherine.png?width=180&height=180&name=katherine.png) Katherine joined ETC in 2016 with a background in entertainment technology marketing. Although based out of the London office, she currently resides on the fringe of Sherwood Forest, famous for the legend of Robin Hood. Katherine enjoys traveling, reading, walking, theme parks and live music. She’s also a qualified hypnotherapist – but don’t let that scare you! #### You may also like [![](https://blog.etcconnect.com/hubfs/Imported_Blog_Media/Italy-flag-750x500.jpg)](https://blog.etcconnect.com/2017/05/focus-on-italy) [Eos](https://blog.etcconnect.com/tag/eos) ### [Focus on Italy](https://blog.etcconnect.com/2017/05/focus-on-italy) By [Katherine Stamp](https://blog.etcconnect.com/author/katherine-stamp) 9-May-2017 This month is a particularly busy and exciting one for ETC in Italy. Let’s take a look at what’s happening. [Read More](https://blog.etcconnect.com/2017/05/focus-on-italy) [![](https://blog.etcconnect.com/hubfs/Imported_Blog_Media/ETC-Source-Four-sml-750x500.jpg)](https://blog.etcconnect.com/2017/04/source-four-nearly-25-years-and-still-going-strong) [Source Four LED](https://blog.etcconnect.com/tag/source-four-led) ### [The Source Four: Nearly 25 years and still going strong](https://blog.etcconnect.com/2017/04/source-four-nearly-25-years-and-still-going-strong) By [Katherine Stamp](https://blog.etcconnect.com/author/katherine-stamp) 13-Apr-2017 [Source Four](https://www.etcconnect.com/Products/Lighting-Fixtures/Source-Four/)is the most popular brand of lighting fixtures in the industry, with more than 3.5 million units sold since the tungsten model was first introduced at the [LDI tradeshow](https://www.ldishow.com) in 1992. In a... [Read More](https://blog.etcconnect.com/2017/04/source-four-nearly-25-years-and-still-going-strong) [![](https://blog.etcconnect.com/hubfs/Imported_Blog_Media/Festifeel-3-750x500.jpg)](https://blog.etcconnect.com/2017/01/tunnel-vision) [Source Four LED](https://blog.etcconnect.com/tag/source-four-led) ### [Tunnel vision](https://blog.etcconnect.com/2017/01/tunnel-vision) By [Katherine Stamp](https://blog.etcconnect.com/author/katherine-stamp) 12-Jan-2017 Feast your eyes on these awesome photos from the latest [Festifeel](https://www.festifeel.com/) event held at London’s House of Vans! [Read More](https://blog.etcconnect.com/2017/01/tunnel-vision) - [ETCCONNECT](https://etcconnect.com/) - [About](https://blog.etcconnect.com/about) - [Authors](https://blog.etcconnect.com/blog-authors) - [Links](https://blog.etcconnect.com/links) - [Contact us](https://blog.etcconnect.com/contact) [Privacy Policy & Legal Notices](https://www.etcconnect.com/Privacy-Policy-Terms-of-Use-and-Acceptable-Use.aspx) [CA Transparency Act & Transparency in Coverage](https://www.etcconnect.com/About/California-Supply-Chain-Transparency-Act.aspx) [Do Not Share My Personal Info](https://www.etcconnect.com/Do-Not-Share-My-Personal-Info/) [CA Privacy Rights](https://www.etcconnect.com/CA-Privacy-Rights/) ![ETC blog](https://blog.etcconnect.com/hubfs/ETC-logo_footer-wh.png)   ![ETC 50 anniversary](https://www.etcconnect.com/uploadedimages/Main_Site/Images/50yr_160x80.png "ETC 50 anniversary") [![ETC social networks](https://www.etcconnect.com/uploadedFiles/Main_Site/Images/social_Footer.png "ETC social networks")](https://www.etcconnect.com/Get-connected.aspx) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Katherine Stamp", "url" : "https://blog.etcconnect.com/author/katherine-stamp" }, "dateModified" : "2022-11-15T21:03:42.070Z", "datePublished" : "2017-04-28T05:00:00.000Z", "headline" : "Video: an intro to Paradigm architectural solutions - et cetera...", "image" : [ "https://blog.etcconnect.com/hubfs/Imported_Blog_Media/Paradigm_family-750x500.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.etcconnect.com/2017/04/video-intro-to-paradigm", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.etcconnect.com/hubfs/Logos%20-%20Icons%20-%20Design%20Elements/ETC_4c.png" }, "name" : "ETC" } } ```