ETC lights Starbucks in Shanghai


Starbucks opened a new Reserve Roastery in Shanghai in December 2017. Situated in the city center of one of the busiest cities in China, the Shanghai shop is not only the second Starbucks Reserve Roastery in the world but also the world’s largest Starbucks location.

The two-story Roastery is 30,000 square feet, nearly double the size of the Roastery in Seattle. This is no ordinary coffee shop but instead, a store designed to bring an exclusive experience to the coffee lovers in China. The store features three coffee experience bars, the longest of which is an 88-foot-long, handcrafted wooden bar. ETC Source Four Mini fixtures create a stage-like environment at each of the bars. The Mini fixtures that give a strong punch of lighting are the perfect choice to light the performances of hundreds of professional baristas who handcraft and brew coffees with different methods for their customers who closely observe and appreciate the process.

ETC lights Starbucks Shanghai

ETC Source Four LED Series 2 fixtures are used to light one of the store’s most stunning features, a two-story copper roasting cask. Artistically incorporating Chinese elements to the modern design of the shop, the cask is decorated with over 1,000 traditional Chinese seals. ETC Source Four Tungsten HD fixtures give out warm light that mimics the performance of tungsten fixtures. They light the stairs that lead visitors to the bakery located on the second floor of the store. Working together with Desire D60 fixtures, the ETC LED fixtures produce customized light for the visitors to enjoy the freshly baked pastries. The lighting system of the store is completed with Unison Mosaic and Paradigm architectural systems.

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Rachel Frederick
Rachel has worked with ETC since 2007. She takes advantage of the limited warm months in Wisconsin by participating in outdoor activities like camping, paddle boarding, kayaking, and riding waterslides. She has several gardens that she swears she’ll be able to keep up with someday. And she enjoys stretchy things like new socks, yoga, and taffy. She writes a lot, she reads a lot and she plays with her kids a lot.