Swag has become an industry slang term to refer to promotional items, typically given away by vendors at trade shows and events to encourage attendees to visit their booth and to thank guests for their support. Since it is company branded, it also serves as a form of creative promotion in the...
ODDS & ENDS (3)
Looking for a fun (and tasty) way to explore color? For several years now, I’ve used candy to help teach color rendering. It’s a trick I learned from Terena Wilkens of Gustavus Adolphus College, who presented it at a USITT lecture on teaching color without a light lab.
Welcome to Monthly(ish) Museum, where we periodically feature highlights from ETC’s collection of historical lighting industry gear and ephemera. This installment: a Kliegl Bros. patch panel.
We recently put out a news story about Available Light working to create the lighting for George Washington’s tent at The Museum of the American Revolution in Philadelphia.
There are moments in theatrical lighting when artistic vision is perfectly supported by current technology.
When ETC acquired High End Systems, we knew there were a lot of hard questions we had to tackle. Some of the questions turned out to be harder than others.
Welcome to the Monthly(ish) Museum, where we make periodic dives into ETC’s collection of lighting industry gear and ephemera. In this installment: piano boards.
When Texas Tech University wanted to create a new sports broadcast studio to cover its robust sports programs, the design team turned to Horton Controls Group to help them choose fixtures and lighting control for the space. Jason Foster, a member of the theatrical outside sales team at Horton...
This month is a particularly busy and exciting one for ETC in Italy. Let’s take a look at what’s happening.
Welcome to the latest edition of the Monthly(ish) Museum, where we explore the storeroom of vintage lighting industry equipment and ephemera in ETC’s collection.