Top Ten questions surrounding ETC’s acquisition of High End Systems


When ETC acquired High End Systems, we knew there were a lot of hard questions we had to tackle. Some of the questions turned out to be harder than others.

Here are 10 of what must absolutely be the most important questions facing the companies.

10) Will the Birkenstocks favored by the Wisconsin employees replace the cowboy boots in Austin, or will a compromise Birkenboot be designed to keep everyone happy?

9) Will anyone referring to pulled pork (in any form) as “Barbeque” be sent to HR?

8) Does ETC have to start a bat colony in Town Square?

7) Will the signature Whole Hog lighting console be re-christened “The Big Cheese”?

6) Will Wisconsin Brats now have to be made with the whole hog?

5) Will there be special tutorials to teach the Wisconsin employees the correct pronunciation and usage of “y’all,” “all of you,” and “all y’all”?

4) Will there be special tutorials to teach the Texas employees what a bubbler is and how to use it?

3) Will Madison or Austin be given the title “Home of Most Irritating Hipsters”?

2) When will ETC release their largest fixture ever, the Source Four Moonlight Tower?

1) Where will HES display the Green Bay Packers flag?


Questions suggested by Marshall Bissett and the whole ETC crew.

Radiance Lightworks: Driven by performance

Previous article

Out of Control: Cue transitions and LEDs

Next article
Jacob Coakley
Jacob joined ETC at the beginning of 2017. A former magazine editor, Jacob is a long veteran of the theatER/theatRE wars and Oxford Comma skirmishes. He trained as an actor in New York, a sound designer in San Francisco, and as a writer everywhere. At ETC he helps with the Architectural; Dimming, Power & Switching; and Networking product lines. Currently splitting time between LA and Las Vegas, Jacob is nevertheless researching the best cheese shops in Wisconsin for his next trip back to HQ.