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It’s been a busy week of tradeshows for us! From Frankfurt to Las Vegas, Team ETC has been on the move, showcasing our newly launched products at industry tradeshows Prolight + Sound and NAB. Find out what the highlights were below.
Prolight + Sound, Frankfurt
First stop: Prolight + Sound, where we lit up the show with a big selection of new products and 50th anniversary celebrations. Visitors from around the world made it to ETC’s stands, and there was a great deal of excitement around our latest product releases including the new Hog family of consoles, Foundry Switch Panel power control, and much more.
#NewHog
Making it’s European tradeshow debut, the Hog family of consoles drew big crowds to ETC’s stands throughout the four-day show! Visitors gathered non-stop to get a first-hand look at the new console line up which includes: Tour Hog, Stage Hog, Flex Hog and Gig Hog. ETC product specialists were kept very busy on the show floor, demonstrating the new consoles and their cutting-edge technology.
The feedback? Incredibly positive. Visitors were impressed by the powerful new platform and thrilled to see it moving forwards with such quality hardware. Many commented their eagerness to start using the Hogs in their shows straight away (look out for them coming soon this summer!). Whether you’re a seasoned programmer or just stepping into the world of control, the new Hogs generated serious buzz for their intuitive layout and performance.
Foundry Switch Panel
We also introduced the Foundry Switch Panel, now available for the 230 V market – and it was a hit! Designed to integrate seamlessly with our architectural control systems, the panel offers flexible, intuitive switching for venues needing robust, reliable control. Local visitors were especially enthusiastic, noting how valuable the panel will be in a wide range of European installations.
ETC SiteLink
Another highlight at the show was the preview of SiteLink, our upcoming cloud-based monitoring solution that allows users to remotely monitor and control ETC’s stage machinery, consoles, power controls, networking devices, and architectural lighting from anywhere in the world. An example of this was whilst on the ground at Prolight + Sound, we were simultaneously able to monitor how things were going at the NAB show in Las Vegas – all thanks to SiteLink! It’s a powerful step toward a fully connected future, giving you real-time visibility and control over your ETC systems, no matter where you are.
Celebrating 50 years!
We of course couldn’t let the show go by without celebrating a major milestone: ETC’s 50th anniversary! Our stand transformed each afternoon for a special ‘Happy Hour’ event, which was popular amongst visitors and featured music, drinks, food and fun. It was a great way to toast five decades of innovation, creativity, and the next 50 to come! Look out for more celebrations around the world throughout the year.
NAB, Las Vegas
Meanwhile in Las Vegas, ETC had plenty of studio-ready gear to show off at NAB. In addition to the new Hog hardware, we had plenty of fixtures to demo, including the new ColorSource Fresnel V MAX and ColorSource PAR V Zoom. Over in automated fixtures, some favorites included Halcyon Silent for top-tier features and low-level noise as well as Zeo for beautiful looks on camera.
ETC was also excited to come home with a Product of the Year Award from the NAB Show for ETC SiteLink! SiteLink was selected as a winner in the Location & Studio Lighting category.
