ETC’s logo has evolved through the years. While it started as a college project, it soon shifted into something very artistic and intentional. There have been a handful of iterations through the years, but you’ll see that many of the original elements still remain over 40 years later.
A great salesperson, the late Stan Schwartz of Rosco, once said, “Nothing happens until someone sells something.” Some of the most innovative inventions failed because there was nobody to sell them!
ETC founder Fred Foster instilled his passion for education in the company’s corporate philosophy early on. For over 20 years, ETC has facilitated career growth for lighting students through its Fred Foster Student Mentorship Program; a program that helps Fred’s spirit of giving live on.
On behalf of everyone at ETC, I would like to express our sincere gratitude for the outpouring of love and sympathy over the loss of our beloved leader Fred Foster. The Foster family is also an intimate part of ETC and they too are grateful for your support in this difficult time. Your stories of...
A first-hand account from founder and CEO Fred Foster about ETC’s past and future
ETC is a start-up…and it has been for more than 40 years.
Italian fashion designer Donatella Versace once said, “The suit does not represent the businessman anymore. Nor does the loud shirt represent the rock star. The same man can now wear both.”
Hot on the heels of a successful USITT, we packed our bags, loaded the trucks and made our way to Germany for the Prolight + Sound tradeshow in Frankfurt (April 10-13). Here are a few highlights from the show floor and beyond…
Swag has become an industry slang term to refer to promotional items, typically given away by vendors at trade shows and events to encourage attendees to visit their booth and to thank guests for their support. Since it is company branded, it also serves as a form of creative promotion in the...
