An Inside Look at ETC Headquarters with Full Compass

Full Compass Systems, an ETC dealer, is located just a stone's throw away from ETC's Middleton Headquarters building. The company (which has been in business nearly as long as ETC!) is an accomplished supplier of audio, visual, and lighting equipment. When the Full Compass team asked for a behind-the-scenes tour of our Middleton factory, we knew we were in for an afternoon of fun.

Join Full Compass' Nick Marzock and ETC's Product Marketing Manager Lowell Olcott for a quick spin around the heavily themed ETC building, with a dash of ETC history along the way.

The tour starts out in ETC's iconic lobby, lovingly referred to as Town Square. Here, there are many easter eggs to uncover, much of which are inspired by American realist painter Edward Hopper. Then, get a peek at some fixtures and consoles from decades past that we have displayed in our building as a nod to where our industry has been.

Fast forward to how ETC operates today, and catch a look at the modern offices built out of shipping containers, inhabited by ETC's Marketing and Research & Development departments. Moving into our manufacturing facility, Nick and Lowell explore some of ETC's impressive assembly and paint lines. And of course, we had to take the opportunity to have some fun with moving lights in our Century Theatre.

Watch the full tour with the Full Compass team at the video below!

 

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Quinn Wirth
Quinn joined ETC in 2018 with a background in marketing for K-12 and higher education. Studying English in college and tutoring writing across the curriculum fostered her passion for words and weakness for puns. When she’s not writing, she’s likely watching horror movies with her husband or plugging away at her goal of reading 50 books each year. A Wisconsin local, she loves seeing ETC products at work in Madison-area venues she has frequented throughout her life.