---
title: et cetera... a blog of bright ideas from ETC | Star Trek
description: Star Trek | Home to ideas, tips, interviews, news, views and all kinds of other stuff related to ETC, its products, customers, and the industry in general.
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---

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# Star Trek

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[Eos](https://blog.etcconnect.com/tag/eos)

### [What’s in a name?](https://blog.etcconnect.com/2017/07/whats-in-a-name)

 By [Allison Suchon](https://blog.etcconnect.com/author/allison-suchon) 11-Jul-2017

  Would a [Source Four](https://www.etcconnect.com/Products/Lighting-Fixtures/Source-Four/) by any other name light so sweet? That’s the type of question that keeps some of us at ETC up all night. At some point in ETC’s 40 years of product manufacturing, you must have had a strong reaction to the name we chose for a new product, whether you absolutely loved it or...

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