When a hurricane strikes, the strong storms often cause nasty electrical interferences, failures, brown outs, spikes, and more. To be extra prepared in your theatre, house of worship, business center, or wherever you happen to use ETC equipment, […]
Tag: Paradigm
ETC lights Starbucks in Shanghai
Starbucks opened a new Reserve Roastery in Shanghai in December 2017. Situated in the city center of one of the busiest cities in China, the Shanghai shop is not only the second Starbucks Reserve Roastery in the world […]
RC Lurie outfits new HQ with ETC controls
Most dealers and rep companies have offices, a storage area, and a small demo room to show off the products they represent. Arizona ETC sales representative RC Lurie flipped that dynamic upside-down and made every area of their […]
ETC paints the stage at the Guthrie
There are moments in theatrical lighting when artistic vision is perfectly supported by current technology.
Video: An intro to Paradigm architectural solutions
You might not realize that, in addition to entertainment lighting and controls, ETC has been manufacturing architectural lighting solutions for decades.
David Fox emphasizes the “craft” in stagecraft
Education has been at the center of every industry job David Fox has ever held. Starting with his time as an ETC dealer where he trained end users, through his days at UCLA teaching grad and undergrad students
