A great salesperson, the late Stan Schwartz of Rosco, once said, “Nothing happens until someone sells something.” Some of the most innovative inventions failed because there was nobody to sell them!
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This year, ETC celebrated its 20th year of sponsoring eager students at the legendary LDI tradeshow. Sparked by late CEO Fred Foster’s passion for helping the next generation of lighting designers, the program aims to give students a leg up in their careers by connecting them with top-tier...
In this guest blog post, LDI Student Sponsorship recipient, Mari-Riin Paavo shares her experience in the United States learning from some of the industry’s brightest luminaries.
Part III: Revelations from the road: touring with Alvin Ailey