A great salesperson, the late Stan Schwartz of Rosco, once said, “Nothing happens until someone sells something.” Some of the most innovative inventions failed because there was nobody to sell them! This week, we lost a giant in […]
Tag: Fred Foster
ETC founder Fred Foster instilled his passion for education in the company’s corporate philosophy early on. For over 20 years, ETC has facilitated career growth for lighting students through its Fred Foster Student Mentorship Program; a program that […]
On behalf of everyone at ETC, I would like to express our sincere gratitude for the outpouring of love and sympathy over the loss of our beloved leader Fred Foster. The Foster family is also an intimate part […]
A first-hand account from founder and CEO Fred Foster about ETC’s past and future ETC is a start-up…and it has been for more than 40 years. In 1975, four UW students — Gary Bewick, James Bradley, my brother […]
Italian fashion designer Donatella Versace once said, “The suit does not represent the businessman anymore. Nor does the loud shirt represent the rock star. The same man can now wear both.” The same sentiment drives the culture at […]
Hot on the heels of a successful USITT, we packed our bags, loaded the trucks and made our way to Germany for the Prolight + Sound tradeshow in Frankfurt (April 10-13).
Swag has become an industry slang term to refer to promotional items, typically given away by vendors at trade shows and events to encourage attendees to visit their booth and to thank guests for their support.