--- title: et cetera... a blog of bright ideas from ETC | ETC Culture (5) description: ETC Culture | Home to ideas, tips, interviews, news, views and all kinds of other stuff related to ETC, its products, customers, and the industry in general. (5) image: https://blog.etcconnect.com/hubfs/Logos%20-%20Icons%20-%20Design%20Elements/ETC_4c-1.png --- - [ETCCONNECT](https://etcconnect.com/) - [ABOUT](https://blog.etcconnect.com/about) - [AUTHORS](https://blog.etcconnect.com/blog-authors) - [CONTACT](https://blog.etcconnect.com/contact) [Follow us on Facebook](https://www.facebook.com/ElectronicTheatreControls) [Follow us on Instagram](https://www.instagram.com/ElectronicTheatreControls) [Follow us on LinkedIn](https://www.linkedin.com/company/electronic-theatre-controls) [Follow us on LinkedIn](https://www.youtube.com/user/ETCVideoLibrary) [![EtCetera\_319x104](https://blog.etcconnect.com/hs-fs/hubfs/EtCetera_319x104.png?width=319&height=104&name=EtCetera_319x104.png "EtCetera_319x104")](https://blog.etcconnect.com) [![ETC Blog](https://blog.etcconnect.com/hs-fs/hubfs/EtCetera_319x104.png?width=319&height=104&name=EtCetera_319x104.png "ETC Blog")](https://blog.etcconnect.com) - [SPOTLIGHT](https://blog.etcconnect.com/tag/spotlight) - [ETC CULTURE](https://blog.etcconnect.com/tag/etc-culture) - [GEAR](https://blog.etcconnect.com/tag/gear) - [LEARN](https://blog.etcconnect.com/tag/learn) - [ODDS & ENDS](https://blog.etcconnect.com/tag/odds-ends) - [BRIGHT IDEAS](https://blog.etcconnect.com/tag/bright-ideas) Search ## [![blog-header](https://blog.etcconnect.com/hs-fs/hubfs/blog-header.png?width=476&height=155&name=blog-header.png "blog-header")](https://www.etcconnect.com) [Follow us on Facebook](https://www.facebook.com/ElectronicTheatreControls) [Follow us on Instagram](https://www.instagram.com/ElectronicTheatreControls) [Follow us on LinkedIn](https://www.linkedin.com/company/electronic-theatre-controls) [Follow us on LinkedIn](https://www.youtube.com/user/ETCVideoLibrary) [✕](https://blog.etcconnect.com/tag/etc-culture/page/5#gwen-offcanvas-primary) - [SPOTLIGHT](https://blog.etcconnect.com/tag/spotlight) - [ETC CULTURE](https://blog.etcconnect.com/tag/etc-culture) - [GEAR](https://blog.etcconnect.com/tag/gear) - [LEARN](https://blog.etcconnect.com/tag/learn) - [ODDS & ENDS](https://blog.etcconnect.com/tag/odds-ends) - [BRIGHT IDEAS](https://blog.etcconnect.com/tag/bright-ideas) # ETC Culture (5) [![](https://blog.etcconnect.com/hubfs/Imported_Blog_Media/ETC-swag-collection-750x500.jpg)](https://blog.etcconnect.com/2018/02/peek-inside-etc-swag-bag) [ETC](https://blog.etcconnect.com/tag/etc) ### [A peek inside the ETC swag bag](https://blog.etcconnect.com/2018/02/peek-inside-etc-swag-bag) By [Guest Blogger](https://blog.etcconnect.com/author/guest-blogger) 15-Feb-2018 **Swag** has become an industry slang term to refer to promotional items, typically given away by vendors at trade shows and events to encourage attendees to visit their booth and to thank guests for their support. Since it is company branded, it also serves as a form of creative promotion in the... [Read More](https://blog.etcconnect.com/2018/02/peek-inside-etc-swag-bag) [![](https://blog.etcconnect.com/hubfs/Imported_Blog_Media/BoxDragon-750x500.jpg)](https://blog.etcconnect.com/2017/11/art-etc-behind-scenes-look) [FEATURED](https://blog.etcconnect.com/tag/featured) ### [Art at ETC: a behind-the-scenes look](https://blog.etcconnect.com/2017/11/art-etc-behind-scenes-look) By [Rachel Frederick](https://blog.etcconnect.com/author/rachel-frederick) 2-Nov-2017 There has been an increase in color in ETC’s Wisconsin offices over the course of the year. White breakrooms are now anything but. The large open space above the shipping department in Middleton’s headquarters building is no longer open. And large white walls are slowing being filled. [Read More](https://blog.etcconnect.com/2017/11/art-etc-behind-scenes-look) [![](https://blog.etcconnect.com/hubfs/Imported_Blog_Media/Fixtures-from-third-floor1-750x500.jpg)](https://blog.etcconnect.com/2017/08/town-square-led-makeover) [incandescent](https://blog.etcconnect.com/tag/incandescent) ### [Town Square gets an LED makeover](https://blog.etcconnect.com/2017/08/town-square-led-makeover) By [Rachel Frederick](https://blog.etcconnect.com/author/rachel-frederick) 22-Aug-2017 Until the fall of 2016, ETC’s Town Square was lit using 251 conventional fixtures. With the shift in lighting fixture technology, it was only a matter of time before the entire space would be modified to include ETC’s newer LED fixtures. Watch this time-lapse video as a small team performs the... [Read More](https://blog.etcconnect.com/2017/08/town-square-led-makeover) [![](https://blog.etcconnect.com/hubfs/Imported_Blog_Media/LDI_Innovating-Creativity.png)](https://blog.etcconnect.com/2017/01/innovation-at-our-core) [Creativity](https://blog.etcconnect.com/tag/creativity) ### [Innovation at our core](https://blog.etcconnect.com/2017/01/innovation-at-our-core) By [Rachel Frederick](https://blog.etcconnect.com/author/rachel-frederick) 5-Jan-2017 I’ll admit it, “Innovating Creativity” sounds like a bit of a marketing buzz phrase. But, I’ll also be one of the first to admit that it’s a concept we at ETC take to heart. [Read More](https://blog.etcconnect.com/2017/01/innovation-at-our-core) [![](https://blog.etcconnect.com/hubfs/Imported_Blog_Media/LDI_lobby-750x500.jpg)](https://blog.etcconnect.com/2017/01/town-square-story) [TOWN SQUARE](https://blog.etcconnect.com/tag/town-square) ### [The story of Town Square](https://blog.etcconnect.com/2017/01/town-square-story) By [Rachel Frederick](https://blog.etcconnect.com/author/rachel-frederick) 3-Jan-2017 When ETC’s headquarters building opened in Middleton, Wisconsin in April of 2004, Fred Foster, ETC CEO, wanted to create a space where everyone would feel comfortable gathering together. The lobby, known as Town Square, is exactly that. It was designed and manufactured by Foster and has become an... [Read More](https://blog.etcconnect.com/2017/01/town-square-story) [1](https://blog.etcconnect.com) [2](https://blog.etcconnect.com/tag/etc-culture/page/2) [3](https://blog.etcconnect.com/tag/etc-culture/page/3) [4](https://blog.etcconnect.com/tag/etc-culture/page/4) [5](https://blog.etcconnect.com/tag/etc-culture/page/5) - [ETCCONNECT](https://etcconnect.com/) - [About](https://blog.etcconnect.com/about) - [Authors](https://blog.etcconnect.com/blog-authors) - [Links](https://blog.etcconnect.com/links) - [Contact us](https://blog.etcconnect.com/contact) [Privacy Policy & Legal Notices](https://www.etcconnect.com/Privacy-Policy-Terms-of-Use-and-Acceptable-Use.aspx) [CA Transparency Act & Transparency in Coverage](https://www.etcconnect.com/About/California-Supply-Chain-Transparency-Act.aspx) [Do Not Share My Personal Info](https://www.etcconnect.com/Do-Not-Share-My-Personal-Info/) [CA Privacy Rights](https://www.etcconnect.com/CA-Privacy-Rights/) ![ETC blog](https://blog.etcconnect.com/hubfs/ETC-logo_footer-wh.png)   ![ETC 50 anniversary](https://www.etcconnect.com/uploadedimages/Main_Site/Images/50yr_160x80.png "ETC 50 anniversary") [![ETC social networks](https://www.etcconnect.com/uploadedFiles/Main_Site/Images/social_Footer.png "ETC social networks")](https://www.etcconnect.com/Get-connected.aspx)