A first-hand account from founder and CEO Fred Foster about ETC’s past and future ETC is a start-up…and it has been for more than 40 years. In 1975, four UW students — Gary Bewick, James Bradley, my brother […]
TOWN SQUARE
STORIES ABOUT US AND OUR CULTURE
Safety is a go in ETC’s factory
If you’ve been to ETC’s Middleton headquarters, you have already seen our entertainment lighting in action in what we fondly call Town Square. Wander deeper into the building, and you’ll find an equally impressive display of our architectural […]
ETC’s History Told Through T-Shirts
Italian fashion designer Donatella Versace once said, “The suit does not represent the businessman anymore. Nor does the loud shirt represent the rock star. The same man can now wear both.” The same sentiment drives the culture at […]
Secrets of ETC’s Town Square
Walk into ETC’s Middleton headquarters and the first feature that will catch your eye is our marquee. Designed to emulate a theatrical city street, ETC’s Town Square provides a spectacular space to convene for meetings, mingle over lunch, […]
Tradeshow Talk: Prolight + Sound 2018
Hot on the heels of a successful USITT, we packed our bags, loaded the trucks and made our way to Germany for the Prolight + Sound tradeshow in Frankfurt (April 10-13).
A peek inside the ETC swag bag
Swag has become an industry slang term to refer to promotional items, typically given away by vendors at trade shows and events to encourage attendees to visit their booth and to thank guests for their support.
Tradeshow Talk: LDI 2017
Couldn’t make it to Vegas this year for LDI? Now that the Thanksgiving turkey has settled in our collective stomachs, here’s a recap of highlights from the show floor…
