Italian fashion designer Donatella Versace once said, “The suit does not represent the businessman anymore. Nor does the loud shirt represent the rock star. The same man can now wear both.” The same sentiment drives the culture at […]
TOWN SQUARE
STORIES ABOUT US AND OUR CULTURE
Secrets of ETC’s Town Square
Walk into ETC’s Middleton headquarters and the first feature that will catch your eye is our marquee. Designed to emulate a theatrical city street, ETC’s Town Square provides a spectacular space to convene for meetings, mingle over lunch, […]
Tradeshow Talk: Prolight + Sound 2018
Hot on the heels of a successful USITT, we packed our bags, loaded the trucks and made our way to Germany for the Prolight + Sound tradeshow in Frankfurt (April 10-13).
A peek inside the ETC swag bag
Swag has become an industry slang term to refer to promotional items, typically given away by vendors at trade shows and events to encourage attendees to visit their booth and to thank guests for their support.
Tradeshow Talk: LDI 2017
Couldn’t make it to Vegas this year for LDI? Now that the Thanksgiving turkey has settled in our collective stomachs, here’s a recap of highlights from the show floor…
Source Four fixture 25th Anniversary Video
Twenty-five years ago the Source Four® fixture was launched at LDI. This past summer we asked you to send in photos of your Source Four fixtures at work in the field. You responded in overwhelming numbers! Here’s the […]
Art at ETC: a behind-the-scenes look
There has been an increase in color in ETC’s Wisconsin offices over the course of the year. White breakrooms are now anything but. The large open space above the shipping department in Middleton’s headquarters building is no longer […]
