Swag has become an industry slang term to refer to promotional items, typically given away by vendors at trade shows and events to encourage attendees to visit their booth and to thank guests for their support.
TOWN SQUARE
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Tradeshow Talk: LDI 2017
Couldn’t make it to Vegas this year for LDI? Now that the Thanksgiving turkey has settled in our collective stomachs, here’s a recap of highlights from the show floor…
Source Four fixture 25th Anniversary Video
Twenty-five years ago the Source Four® fixture was launched at LDI. This past summer we asked you to send in photos of your Source Four fixtures at work in the field. You responded in overwhelming numbers! Here’s the […]
Art at ETC: a behind-the-scenes look
There has been an increase in color in ETC’s Wisconsin offices over the course of the year. White breakrooms are now anything but. The large open space above the shipping department in Middleton’s headquarters building is no longer […]
Town Square gets an LED makeover
Until the fall of 2016, ETC’s Town Square was lit using 251 conventional fixtures. With the shift in lighting fixture technology, it was only a matter of time before the entire space would be modified to include ETC’s […]
Where were you in ’92?
In 1992 the first nicotine patch was introduced to stop smoking. The largest shopping mall in the US was constructed in Minnesota. A Few Good Men, The Bodyguard, and Reservoir Dogs hit the big screen, and Boyz II […]
We love Camp CUE!
CUE 2017, affectionately dubbed Camp CUE, wrapped up on Sunday, July 23rd after three full days of classes. 240 end users joined us downtown Madison for education, networking, and fun. This year we organized classes into one- and […]
