Each year, springtime in Japan brings the much awaited, spectacular display of cherry blossoms. The iconic pink blooms are anticipated by the entire nation and five years ago, High End Systems dealer Ushio Lighting Inc. saw an opportunity […]
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A recipe to master: LED color mixing
There’s no doubt about it—LEDs are shaking up the industry as we know it. There is a lot to be excited about as venues make the transition from tungsten light sources to LED. One of the largest areas […]
ETC climbs new heights at Jordan’s Furniture ropes course
ETC light fixtures have long lived in entertainment venues and retail spaces. Those two worlds collided as Jordan’s Furniture began building the world’s largest indoor ropes course as a part of its New Haven store. Bringing new meaning […]
Safety is a go in ETC’s factory
If you’ve been to ETC’s Middleton headquarters, you have already seen our entertainment lighting in action in what we fondly call Town Square. Wander deeper into the building, and you’ll find an equally impressive display of our architectural […]
ETC’s History Told Through T-Shirts
Italian fashion designer Donatella Versace once said, “The suit does not represent the businessman anymore. Nor does the loud shirt represent the rock star. The same man can now wear both.” The same sentiment drives the culture at […]
Secrets of ETC’s Town Square
Walk into ETC’s Middleton headquarters and the first feature that will catch your eye is our marquee. Designed to emulate a theatrical city street, ETC’s Town Square provides a spectacular space to convene for meetings, mingle over lunch, […]
Tradeshow Talk: Prolight + Sound 2018
Hot on the heels of a successful USITT, we packed our bags, loaded the trucks and made our way to Germany for the Prolight + Sound tradeshow in Frankfurt (April 10-13).
We love seeing all the #lightingdesign images we get tagged in by ETC fans. Here’s one of #ETCEos Ti in action at @thehawthcrawley #Repost from @ratiostudios
Sharing some #tbt love for our local @overturecenter Capitol Theater. Here’s a shot of their balcony lineup from a few years back #MadisonWI #theatretech #stagelighting #ETCSourceFour
A little preview of a project our video team is working on this week. More to come! #stagelighting #ETCgear #theatrelife #theatretech #lighting
The #ETCIrideon line offers fixtures that are as beautiful as the light that comes out of them. Visit our website to learn more about the feature-rich design of the FPZ and WLZ. #architecturallighting #ETCgear #retaildesign #museumlighting
