We each have a past. Some more shady than others. And when it comes to the LEDs we use in ETC fixtures you might be surprised to learn where each comes from. Surprisingly, not a single one was […]
Author: Rachel Frederick
ETC lights Starbucks in Shanghai
Starbucks opened a new Reserve Roastery in Shanghai in December 2017. Situated in the city center of one of the busiest cities in China, the Shanghai shop is not only the second Starbucks Reserve Roastery in the world […]
Why your color picker lies to you…
Every other summer in Madison, WI, ETC hosts a week-long event of classes, networking, and fun for our dealers and reps. The keynote presentations this year included an interview with Fred Foster by The Lumen Brothers, as well […]
Radio City Music Hall sees unexpected benefits from ETC upgrade
Nicknamed the “Showplace of the Nation,” Radio City Music Hall is truly one of the most iconic entertainment venues in the US. When the stock market crashed in 1929, plans for an opera house fell through and John […]
Source Four fixture 25th Anniversary Video
Twenty-five years ago the Source Four® fixture was launched at LDI. This past summer we asked you to send in photos of your Source Four fixtures at work in the field. You responded in overwhelming numbers! Here’s the […]
Art at ETC: a behind-the-scenes look
There has been an increase in color in ETC’s Wisconsin offices over the course of the year. White breakrooms are now anything but. The large open space above the shipping department in Middleton’s headquarters building is no longer […]
Town Square gets an LED makeover
Until the fall of 2016, ETC’s Town Square was lit using 251 conventional fixtures. With the shift in lighting fixture technology, it was only a matter of time before the entire space would be modified to include ETC’s […]
