Author: Rachel Frederick

ETC Earth Day

Earth Day: ETC Style

In 1969 a massive oil spill destroyed the coastline of Santa Barbara, California. In response, Gaylord Nelson, a US Senator from Wisconsin, was inspired to harness and redirect the energy of the young adults who, at the time, […]

cyc fixtures

CYC Buyer’s Guide – Video

We here at ETC get a lot of questions about which cyc light to choose. (They’re all so great and honestly, it’s like asking to pick our favorite child!) We’ve found that it’s not a simple question to […]

ETC lights Starbucks Shangai

ETC lights Starbucks in Shanghai

Starbucks opened a new Reserve Roastery in Shanghai in December 2017. Situated in the city center of one of the busiest cities in China, the Shanghai shop is not only the second Starbucks Reserve Roastery in the world […]

ETC HES Workshop 2018

Why your color picker lies to you…

Every other summer in Madison, WI, ETC hosts a week-long event of classes, networking, and fun for our dealers and reps.  The keynote presentations this year included an interview with Fred Foster by The Lumen Brothers, as well […]