Author: Rachel Frederick

cyc fixtures

CYC Buyer’s Guide – Video

We here at ETC get a lot of questions about which cyc light to choose. (They’re all so great and honestly, it’s like asking to pick our favorite child!) We’ve found that it’s not a simple question to […]

ETC lights Starbucks Shangai

ETC lights Starbucks in Shanghai

Starbucks opened a new Reserve Roastery in Shanghai in December 2017. Situated in the city center of one of the busiest cities in China, the Shanghai shop is not only the second Starbucks Reserve Roastery in the world […]

ETC HES Workshop 2018

Why your color picker lies to you…

Every other summer in Madison, WI, ETC hosts a week-long event of classes, networking, and fun for our dealers and reps.  The keynote presentations this year included an interview with Fred Foster by The Lumen Brothers, as well […]

Box Dragon ETC Art

Art at ETC: a behind-the-scenes look

There has been an increase in color in ETC’s Wisconsin offices over the course of the year. White breakrooms are now anything but. The large open space above the shipping department in Middleton’s headquarters building is no longer […]