---
title: "Tradeshow Talk: Inside ETC's new architectural booth – et cetera..."
description: Take a peek inside ETC's new architectural lighting tradeshow booth, which made its debut at Lightfair International 2017.
---

[et cetera... a blog of bright ideas from ETC](https://blog.etcconnect.com)

# [Tradeshow Talk: Inside ETC's new architectural booth – et cetera...](https://blog.etcconnect.com/2017/05/tradeshow-talk-inside-etcs-new-architectural-booth)

 Written by [Kate Foster](https://blog.etcconnect.com/author/kate-foster) | May 19, 2017 5:00:00 AM

 

ETC debuted a brand new booth at this year’s [Lightfair International](https://www.lightfair.com/) tradeshow – an annual architectural lighting conference that was held last week at the Pennsylvania Convention Center in Philadelphia.

 Mosaic software runs a fiery pixel-wall cue as the booth staff prepares for the show floor to open

In keeping with the architectural theme of the show, and to highlight all of ETC's many [architectural lighting applications](https://www.etcconnect.com/Applications/Architectural.aspx), the booth invites visitors to enter the front of a “building” and walk through a series of “rooms” – a hotel lobby, a gallery, a nightclub/bar, a meeting room, and a building manager’s office – each containing a whitewashed scenic wall that showcases ETC’s control systems and fixtures.

When laying out the lighting system, Architectural Market Manager Bryan Palmer and Networking and Architectural Product Manager Lowell Olcott approached the booth as if it were an actual building. The whole setup is controlled via Paradigm, which integrates the individual control in each “room” with the general booth lighting – as well as with the the Mosaic-controlled pixel wall on the outside of the booth.

The booth was designed and – aside from the wall frames – constructed in house in ETC’s Mazomanie, WI, shop – a joint effort between the Marketing tradeshow team, the Facilities team and the Metal Shop.

### Watch demos from the show floor

Our staff went live on Facebook to demo some of ETC’s architectural control offerings. You can check out the videos below, and scroll down for a gallery of more photos from the booth.

   

### Photo Gallery

 

 The booth facade set up during build in Mazomanie, WI.

 …And the booth facade on the show floor in Philadelphia

 Our name in lights.

 Monitors in the “building manager’s office” show the status of lights throughout the booth.

 Everyone’s favorite “room:” the bar.

 A Mosaic demo panel…and a Mosaic-driven pixel wall.

 Bryan Palmer demos Paradigm for Facebook Live

 A colorful moment with the Mosaic-driven pixel wall

 Another view of the booth before the show floor opened.

 Echo control shown in a hotel lobby setting

 The Sensor IQ Intelligent Breaker System was displayed with a special acrylic cover, allowing visitors a good look at the inner workings.

 The “conference room” corner

[View full post](https://blog.etcconnect.com/2017/05/tradeshow-talk-inside-etcs-new-architectural-booth)

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